About Us

Our Story

Born from a mother’s gift and a daughter’s determination, The Ladies Republic began in 2013 as a small bridal makeup service and has grown into one of Sierra Leone’s leading beauty training institutions—empowering hundreds of women with skills and confidence.

Our Mission

We exist to solve the challenges of unemployment and dependency among women and girls through accessible, market-driven training in beauty, hairstyling, and entrepreneurship—transforming passion into livelihood.

Our Commitment

At The Ladies Republic, we are committed to excellence, integrity, and impact. Every brush stroke and braid is backed by a vision to uplift, educate, and inspire women to take charge of their futures.

 

Our Journey

The Inspiring Story Behind The Ladies Republic’s Rise in Sierra Leone’s Beauty Industry

Ladies Republic focuses on performance-driven formulations in order to comprehend the possible origins of such a business, emulating the innovation observed in early salons that incorporated equipment such as electric dryers and synthetic dyes. 

As one of the most outstanding and ever-evolving form of self-expression, transformation, and artistry, from enhancing natural beauty to creating bold, theatrical looks, the Ladies Republic allows individuals to showcase their creativity and personality. As a profession, it combines technical skill, artistic vision, and an understanding of facial anatomy to craft flawless and customized looks for various occasions. 

In order to create looks that meet the needs of their clients, Ladies Republic professionals in a variety of industries, such as bridal, hair styling, and special facial effects, need to be knowledgeable about more than just product application. They must also be aware of colour theory, skin types, lighting, and current trends.

In the Republic, hair and makeup are used for purposes other than cosmetics, such as enhancing natural features (e.g., contouring, highlighting) and boosting confidence by fixing flaws, Changing looks for fantasy, fashion, or characters, Honoring uniqueness via artistic expression
The Republic offers countless opportunities for creativity and professional development, regardless of your level of experience.

Do you want to learn more about any particular area of makeup artistry, such as methods, supplies, or career options? Visit the Ladies Republic.

Meet the Founder

A Visionary Entrepreneur Empowering Women Through Beauty

The Ladies Republic is one of the most well-known makeup schools in Sierra Leone. It was established in 2013 by Elizabeth Deen, a Sierra Leonean businesswoman, who received her first year’s tuition money from her mother, a former primary school teacher. Her desire to be able to pay for her continued education served as the impetus for her path towards business and entrepreneurship.

This organisation has a number of historical uniqueties. Elizabeth’s Beauty Republic, one of the top makeup and hair styling schools in Freetown, Sierra Leone, started out providing bridal makeup services before branching out into hair styling, jewellery making, and beadwork. When formal education in makeup and hairdressing was almost nonexistent in the western region of Sierra Leone, the Republic created systematic training programmes. In addition to providing training, The Ladies Republic established a hair salon and makeup shop and a complete product line tailored to the beauty requirements of African women. The school’s reputation by 2014–2015 earned it the moniker “Ladies Republic.”

Our Products

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The Impact of Our Work in Numbers

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Empowering Women, One Skill at a Time

Since its founding, The Ladies Republic has transformed the lives of hundreds of women and adolescent girls through skills training, entrepreneurship, and economic empowerment. Here’s a snapshot of our journey in measurable impact:

Out Team

meet Our specialists

Elizabeth Deen. Founder and Executive Director.

Elizabeth Deen

Founder & Executive Director

Precious Sesay, Admin-Finance Manager - Copy

Precious Sesay

Admin-Finance Manager

Wara Mansaray, Financiial Secretary

Wara Mansaray

Financial Secretary